Data science tells you what patterns exist in your data. Behavioral science tells you why those patterns exist and how to change them. We combine both - using data science techniques to measure behavior, and behavioral science principles to understand and influence it. Think of it as data science with a psychology PhD.

Traditional UX design often relies on best practices and intuition. A/B testing tells you what happened, but not why. Behavioral science bridges this gap by starting with psychological principles to predict user behavior, then testing those predictions with statistical rigor. For example, instead of testing random button colors, we'd test colors based on their psychological impact on urgency and trust, then measure not just clicks but downstream behaviors like completion rates and satisfaction.

Behavioral science combines psychology, cognitive science, and data analytics to understand why people make the decisions they do. In digital products, this means using research-backed principles (like cognitive load theory, choice architecture, and habit formation) to design experiences that align with how humans naturally think and behave. Instead of guessing why users abandon your checkout flow, we use scientific methods to identify the psychological barriers and design solutions that work with human psychology, not against it.

Yes. Our lead behavioral scientist has a PhD in behavioral analytics with over 10 years of experience analyzing user behavior at scale (20M+ user platforms). Our human factors engineer has a PhD in cognitive psychology and over 20 years of industry experience. All our methodology is peer-reviewed quality, and we maintain academic standards while delivering practical business results. We're not a typical design agency - we're behavioral researchers who happen to be excellent at translating science into digital experiences.

Absolutely. Many clients start with our Behavioral Audit ($8,500) to understand their behavioral optimization potential, then move to subscriptions or larger projects. Our Starter subscription ($897/month) is designed specifically for teams wanting to test behavioral science with minimal commitment. You can also schedule a free 30-minute consultation to discuss your specific situation.

Human psychology is remarkably consistent across contexts - the principles of cognitive load, loss aversion, and social proof work whether you're selling software or shoes. What changes is the application. We've worked across industries (finance, e-commerce, SaaS, healthcare) and always start with understanding your specific user context before applying behavioral principles. Every recommendation is tested and validated with your actual users and data.

Our clients typically see: Conversion rate improvements: 25-150% within 3-6 months User engagement increases: 30-200% in key behaviors Decision-making efficiency: 40-70% faster task completion Customer satisfaction scores: 20-50% improvement The exact ROI depends on your current optimization level and how behavioral your challenges are. We provide quarterly ROI reports showing exactly how behavioral improvements translate to business value.

Your analytics team is excellent at measuring what happened. We're experts at understanding why it happened and predicting what will happen when you make changes. Most companies leave 20-40% of potential performance on the table because they optimize for metrics without understanding the psychology behind user decisions. Our clients typically see 2-5x ROI within 6 months through behavioral optimization - the cost of NOT understanding user psychology is much higher than the cost of our services.